With the wide range of online tools currently available, email marketing is often overlooked. Email is very much alive in today’s online marketing landscape so it’s worth building a strategy around. Each message needs to be carefully crafted.Include a strong call to action and arrive at just the right moment to get noticed. If it’s not relevant it gets deleted.
Umoja Design Company can help you get the most value out of email, how to leverage an online provider such as MailChimp or Constant Contact, and how to use their built in analytics to adjust your strategy accordingly.